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Journal:The Lahore Journal of Business, 2018, Volume 7, Issue No 1

Author(s): Imtiaz Ahmad, Hafiz Ihsan Ur Rehman

Keyword(s): Consumer’s ethnocentrism, perceived quality, Brand Personality, Purchase Intention, brand trust

Journal:Ma’arif-e-Islami, 2017, Volume 16, Issue No 1

Author(s): Abou Bakar, Asad Ali

Keyword(s): Attitude, Awareness, Brand Personality, Product Ingredients